Charities and nonprofits
At Verdantly, I work alongside charities and nonprofit organisations to help you build meaningful supporter relationships, grow income, and communicate your impact with confidence. With over 15 years’ experience in the sector, I bring practical, hands-on support that’s tailored to your goals, your team, and your resources.
Whether you’re looking to strengthen your fundraising, engage more supporters, or bring clarity to your communications, I’m here to help you move forward with purpose.
How I could help you
Strategy and insight
I help you take a step back and build a clear, realistic fundraising approach that works for your organisation.
Fundraising audits and reviews
Strategy development and planning
Income diversification
Donor and supporter journey design
Retention and engagement planning
I’ll work with you to understand what’s already working, where the opportunities are, and how to create sustainable growth over time.
Engagement
Strong relationships are at the heart of successful fundraising. I help you connect with your supporters in a way that feels authentic, consistent, and meaningful.
Mapping engagement journeys
Improving onboarding and retention
Strengthening loyalty and participation
Shaping more meaningful communications
Creating experiences that feel consistent and connected
I focus on making every interaction feel purposeful, human, and aligned with your values.
Interim, fractional and project-based support
Sometimes you need extra capacity or specialist expertise without committing to a permanent hire. I can step in where you need us most.
Interim fundraising or marketing leadership
Fractional support for teams
Project delivery and implementation
Troubleshooting specific challenges
I integrate quickly with your team and work collaboratively to deliver outcomes that last beyond my involvement.
Marketing and communications
I support you in reaching the right people with the right message, so your cause can resonate and grow.
Marketing strategy and planning
Messaging and tone of voice
Campaign development and delivery
Audience segmentation and targeting
Website, email, and social content
My approach is practical and grounded in your reality, helping you make the most of your time and budget.
My approach
I keep things simple, collaborative, and focused on what matters most to you.
I listen first – taking time to understand your organisation, challenges, and ambitions
I tailor your support – no one-size-fits-all solutions
I work alongside you – acting as an extension of your team
I focus on clarity – making complex ideas easy to understand and apply
I prioritise impact – helping you achieve meaningful, sustainable results
Who I work with
I primarily support:
Charities of all sizes
Nonprofit organisations
Community and grassroots groups
Established charities looking to evolve or scale
Teams that need additional fundraising or marketing expertise
If your organisation is driven by purpose and looking to grow its impact, I’m here to help.
What you can expect
Working with Verdantly means you’ll get:
Clear, actionable guidance
Honest and supportive advice
Practical strategies you can implement
A friendly, approachable partner
Expertise grounded in real-world charity experience
I won’t overwhelm you with jargon or unnecessary complexity. Instead, I focus on what will genuinely help your organisation move forward.
Example support packages
Every charity is different, so the support you need will depend on your goals, your team, and where you are on your journey. The examples below give you an idea of how we might work together — whether you’re looking for strategic guidance, hands-on delivery, or a bit of both.
These examples are here to help you understand the kinds of support I can provide, and how that might translate into practical, tailored help for your organisation.
For charities who know they could be doing better — but aren’t sure where to start
Supporter insight & growth review
A structured, insight-led review of your fundraising performance, supporter journeys, and growth opportunities.
I take a close, thoughtful look at your data and supporter experience, then translate that into clear, prioritised recommendations you can act on.
This may include:
Reviewing income and campaign performance
Analysing retention, acquisition, and lifecycle patterns
Identifying underperforming areas and missed opportunities
Assessing supporter journeys and communications
Highlighting key insights and improvement areas
What you gain:
Clarity on what’s working and where to improve
Confidence in where to focus your time and resources
A practical, evidence-based action plan
This isn’t a generic audit — it’s a focused review designed to help you strengthen both income and supporter relationships over the long term.
For organisations who need senior-level thinking — without a full-time hire
Supporter journey & experience design
I help you understand and improve how supporters experience your organisation, from their first interaction through to long-term engagement.
Using insight, behaviour, and your existing data, I identify where people connect, where they drop off, and where small changes can make a meaningful difference.
This may include:
Mapping your current supporter journeys
Identifying friction points and missed moments of connection
Reviewing onboarding, stewardship, and re-engagement approaches
Shaping communications that reflect supporter motivations
Supporting testing, learning, and ongoing improvement
The outcome:
Stronger retention
Deeper supporter relationships
More sustainable income
Because effective fundraising isn’t just about asking — it’s about understanding people and meeting them in the right way.
For organisations who want ongoing thoughtful strategic guidance
Strategic fundraising & performance support
Flexible strategic support to help you shape direction, review performance, and strengthen decision-making across your fundraising.
I work alongside you to bring clarity, structure, and practical guidance, helping you make informed choices and build momentum.
This may include:
Developing or refining income strategies
Reviewing campaign performance
Supporting segmentation and data-led optimisation
Creating clear, board-ready reporting frameworks
Shaping evidence-based growth plans
This is particularly valuable during:
Leadership transitions
Growth or scaling phases
Strategy reviews and refreshes
Periods where performance needs attention
You’ll have reflective, experienced support grounded in the realities of working in the charity sector, helping you move forward with confidence.
For charities who want supporters to feel more connected, valued and understood
Fractional insight & strategy partner
Sometimes what organisations need most is an ongoing thinking partner — someone to help interpret data, shape decisions, and provide steady strategic input over time.
In a fractional capacity, I can work alongside your team to provide regular insight, guidance, and support where it’s most useful.
This may include:
Ongoing performance analysis and review
Input into strategic planning and prioritisation
Reviewing campaigns and initiatives
Supporting growth and development plans
Acting as a sounding board for senior leaders
This is a collaborative, flexible way of working — designed to support your team, strengthen decision-making, and keep your strategy aligned with your mission.
Pricing
Every organisation is different — in size, ambition, and capacity — so I tailor my support to what will be most useful and sustainable for you.
Most of my work is structured around clearly defined, project-based fees, focused on delivering meaningful outcomes rather than simply tracking time. For organisations looking for ongoing support, I also offer retainer arrangements that provide consistent input, insight, and partnership over time. For shorter pieces of work or targeted advice, a day rate is available.
If budget is a consideration, I’m always happy to have a conversation. Where possible, I aim to be flexible and work with you to find an approach that feels realistic, proportionate, and valuable for your organisation.
If you’d like to explore what might work best for you, please get in touch — we can talk through your needs and find a way of working that supports your goals.
Let’s talk
Whether you’re exploring how insight could strengthen your organisation, looking for strategic support, or ready to discuss a specific project, I’d love to hear from you.
I work with purpose-led organisations of all sizes, and I’ll always start with a conversation about what would be most helpful and realistic for you.