From insight to meaningful change
Supporting charities to understand what works, uncover opportunity, and build stronger, more sustainable supporter relationships
Verdantly brings together donor psychology, research insight and practical fundraising strategy to help charities strengthen connection, grow sustainably and make confident, evidence-based decisions.
Insight is powerful
Applied insight is transformational
Research tells us why people give, what drives loyalty, and how supporter relationships grow. But insight only creates change when it’s thoughtfully applied.
I work with charities to turn research and data into practical strategy, helping you understand what’s working, where opportunities lie, and how to strengthen your supporter experience for long-term impact. I can help:
Identify growth opportunities
Analyse income and campaign performance
Improve supporter journeys
Translate complex data into confident decisions
How I support Charities
Strategic Insight & Growth Reviews
A structured, evidence-led review of your income performance, supporter journeys and engagement strategy — identifying gaps, opportunities and practical next steps.
Supporter Experience & Journey Design
Mapping and refining supporter touchpoints to deepen connection, strengthen retention and ensure communications reflect motivation and behaviour.
Ongoing Strategy & Insight Partnership
Flexible strategic support — from project-based reviews to ongoing performance analysis and senior-level thinking partnership.
A thoughtful, human-centred approach
I’m Sam, and I am driven by curiosity — about what works, why it works, and how it can be strengthened.
My approach combines intuition, analytical thinking and systems awareness. I look for hidden patterns in performance data, translate complex information into clear stories, and balance evidence with empathy.
Because fundraising is not just about income. It’s about people.
And strategy should feel thoughtful, achievable and aligned to your mission — not overwhelming or imposed.
Research & Insight
Verdantly exists to explore the psychology of giving and the supporter experience — sharing practical, research-informed insight that charities can apply in real life.
Explore articles, reflections and research summaries designed to help you think differently about connection, loyalty and long-term growth.
Who I work best with
I work particularly well with:
Small to mid-sized charities seeking strategic clarity
Organisations experiencing income plateau or uncertainty
Teams who want to embed evidence-based decision making
Leaders who value thoughtful, human-centred strategy
If you’re looking for reflective, analytical support grounded in real fundraising experience, we’ll likely work well together.
Let’s talk
Whether you’re exploring how insight could strengthen your organisation, curious about strategic support, or ready to discuss a specific project — I’d love to hear from you.
I work with charities of all sizes, from small teams to mid-sized organisations, and I’m always happy to start with a conversation about what would be most helpful and realistic for you.