Services
Every organisation has untapped potential. Sometimes it’s hidden in the data. Sometimes it’s buried in process. Sometimes it’s simply a lack of time to step back and reflect.
I help charities pause, analyse and move forward with clarity — using insight, evidence and thoughtful strategy to strengthen income, deepen connection and drive meaningful impact.
Strategic insight - Human-centred thinking
I’m driven by curiosity, about why people give, how they experience connection with a cause, and how those experiences can be strengthened to create lasting relationships.
I bring together deep intuition, analytical thinking and systems awareness to understand what’s working, what isn’t, and where opportunities lie.
I specialise in:
Strategic insight & synthesis: Identifying opportunities and hidden patterns
Performance & income analysis: Evaluating campaigns against organisational goals
Data storytelling: Translating complex insight into clear narratives for leaders
Evidence-based decision making: Shaping improvement through impact evaluation
Strategic problem-solving: Combining reflective thinking with creative solutions
Stakeholder-centred strategy: Balancing analytical rigour with mission and human impact
This blend of analytical rigour and compassionate understanding ensures your strategy isn’t just smart — it’s meaningful.
How I can help your charity
Whether you’re looking for strategic direction, targeted support on a specific initiative, or help strengthening your donor and supporter experience, Verdantly offers practical, evidence-informed partnership rooted in research, but grounded in real fundraising practice.
Strategic Fundraising & Insight Support
I help organisations see what matters in their performance data and use that insight to shape growth.
Analyse income and campaign performance to inform strategy
Identify gaps and opportunities for growth
Craft evidence-based recommendations that leadership can act on
This kind of insight helps charities make confident decisions, reduce wasted effort, and invest in what really drives impact.
Supporter Experience & Donor Psychology
Good fundraising isn’t just about asking, it’s about understanding people.
I use research from psychology, marketing, behaviour and experience design to help charities:
Understand supporter motivations and behaviour
Map and improve supporter journeys
Design more meaningful, human-centred communications
Strengthen retention, loyalty and long-term giving
The focus here is on connection — creating relationships that last, not just transactions.
Flexible, Tailored Partnership
No one-size-fits-all solutions. Every organisation has its own mission, audience and challenges. I work with you to:
Shape strategic plans for individual giving or stewardship
Audit campaigns and journeys to find quick-win improvements
Consult on specific challenges like segmentation, onboarding or retention
Provide fractional leadership where you need senior insight, without the full-time overhead
You get practical support, not abstract reports — support that blends strategy and action.
Why work with Verdantly
Insight-led thinking: Combining research-informed insight with real, practical experience.
Human-centred approach: Strategy that honours both data and the people you serve.
Flexible partnership: From project support to ongoing collaboration.
Friendly, thoughtful collaboration: Working with you — not for you.
I believe deeply that understanding donor psychology and supporter experience, and using that insight strategically, can transform the way charities connect with the people who care about their mission. I’d love to help your organisation explore what that looks like in practice and build lasting support that aligns with your values and impact goals.
Areas of Fundraising
Individual Giving
The foundation of sustainable fundraising. It includes one-off donations, regular gifts and membership schemes, all built on meaningful supporter relationships.
One-Off Donations: These are single gifts made in response to a campaign, appeal or moment of connection. While immediate in nature, one-off gifts are often the first step in building longer-term relationships.
Regular Giving: Regular donations provide predictable, sustainable income. Supporters commit to ongoing monthly or annual gifts, allowing organisations to plan confidently and deepen engagement over time.
Membership: Offer supporters structured ways to engage regularly with your cause. Whether through exclusive updates, benefits or community connection, memberships can create loyalty, advocacy and dependable income.
Appeals
Focused fundraising campaigns that invite supporters to respond to a specific need, project or moment in time.
Whether emergency, seasonal or thematic, appeals are powerful opportunities to:
Re-engage existing supporters
Inspire new donors
Strengthen emotional connection
Demonstrate tangible impact
Well-designed appeals balance urgency with clarity and are grounded in strong segmentation and data insight.
In Celebration Giving
Allows supporters to mark birthdays, weddings, anniversaries or life events by fundraising or donating in honour of a meaningful moment.
This income stream strengthens connection by linking personal milestones with your mission. It can also introduce new supporters to your organisation through peer networks.
Symbolic Giving
Lets supporters celebrate, mark moments, or show care through donations that make a real difference, without physical gifts or ownership.
Virtual Gifts: Offer supporters the chance to give a tangible experience without physical products. Virtual gifts allow donors to celebrate or mark an occasion while their contribution directly supports your mission. They are flexible, cost-effective and ideal for campaigns or seasonal giving.
Sponsorship & Adoption: Provide donors with the opportunity to sponsor a project, programme, or symbolic “adoption.” Whether it’s an animal, a person or a specific initiative, supporters feel a personal connection to the impact of their gift. Regular updates and engagement help maintain long-term relationships and sustain funding.
Virtual E-Cards: Transform traditional greetings into meaningful impact. Supporters make a donation instead of sending a physical card, optionally sharing a digital message or e-card.
Online Shop
Can diversify income through the sale of branded merchandise, ethical goods or symbolic products aligned to your mission.
When integrated thoughtfully, shops can:
Strengthen brand connection
Increase average supporter value
Encourage cross-sell opportunities
Support seasonal campaigns
Lottery
Provide a recurring income stream while offering supporters an engaging way to contribute.
When supported by strong stewardship and segmentation, lotteries can:
Improve regular income stability
Introduce new supporters
Strengthen long-term retention
Services
For charities who know they could be doing better — but aren’t sure where to start
Supporter Insight & Growth Review
A structured, insight-led review of your fundraising performance, supporter journeys and growth opportunities.
What this includes:
Review of income and campaign performance data
Analysis of retention, acquisition and lifecycle patterns
Identification of underperforming areas and missed opportunities
Diagnostic assessment of supporter journeys and communications
Clear, prioritised recommendations for improvement
What you gain:
Clarity on what’s working (and what isn’t)
Confidence in where to focus your effort and budget
A practical, evidence-based action plan
This is not a generic audit — it’s a strategic review designed to strengthen long-term income and connection.
For organisations who need senior-level thinking — without a full-time hire
Supporter Journey & Experience Design
Using insight, behavioural psychology and performance data, I help organisations refine how supporters experience their mission.
This may include:
Mapping existing supporter journeys
Identifying friction points or missed moments of connection
Reviewing onboarding, stewardship and re-engagement processes
Designing more meaningful communications aligned to motivation and behaviour
Embedding data-led testing and optimisation
The result:
Stronger retention.
Deeper loyalty
More sustainable income.
Because good fundraising isn’t just about asking — it’s about understanding.
Ongoing partnership for charities who want thoughtful strategic guidance
Strategic Fundraising & Performance Support
I provide flexible strategic support to help shape direction, strengthen performance and guide improvement.
This could include:
Income strategy development or refinement
Campaign performance evaluation
Segmentation and data-led optimisation
Board-ready reporting and performance frameworks
Evidence-based growth planning
This is particularly useful during:
Leadership transitions
Growth periods
Strategy refresh cycles
Underperformance concerns
You get reflective, analytical, mission-led strategic support — grounded in experience.
For charities who want supporters to feel more connected, valued and understood
Fractional Insight & Strategy Partner
Sometimes organisations don’t need a consultant. They need a thinking partner.
As a fractional insight and strategy partner, I can:
Provide regular performance analysis
Support strategic decision-making
Review major campaigns and initiatives
Help shape future growth plans
Act as a sounding board for senior leaders
This is collaborative, supportive and grounded in your mission — not imposed from outside.
Pricing
Every organisation is different — in size, ambition and capacity — so I tailor my support to what will be most useful and sustainable for you.
Most support is structured around clearly defined, project-based fees, designed to deliver meaningful outcomes rather than simply time spent. For organisations seeking ongoing strategic input, retainer arrangements are available to provide consistent insight and partnership. I also offer a day rate for shorter pieces of work or advisory support. Reduced rates can be discussed for smaller charities where budgets are more limited, my aim is always to ensure the work feels sustainable, proportionate and genuinely valuable.
If budget is a concern, I’m always open to a conversation. My priority is ensuring the work is meaningful and achievable for your organisation.
Please get in touch and we can explore what would feel right for you.
Let’s talk
Whether you’re exploring how insight could strengthen your organisation, curious about strategic support, or ready to discuss a specific project — I’d love to hear from you.
I work with charities of all sizes, from small teams to mid-sized organisations, and I’m always happy to start with a conversation about what would be most helpful and realistic for you.