Services

At Verdantly, I help charities deepen individual giving and supporter engagement by focusing on what really motivates people to give. As a freelance fundraising partner, I offer flexible, tailored support that combines strategic thinking with hands-on help. Whether you need part-time leadership, short-term project expertise, or individual training, my approach is rooted in research and real-world fundraising experience. By putting donor psychology and supporter experience first, I help your charity build stronger, more sustainable giving relationships.

Why Verdantly?

  • Flexible expertise: I bridge the gap between strategy and implementation, so you get senior-level know-how at a fraction of the cost of a full-time hire.

  • Specialised focus: I concentrate on individual giving and supporter marketing (regular giving, appeals, stewardship), using the latest insights from donor psychology and experience design.

  • Evidence-based & hands-on: I tailor every solution to your needs and ground my advice in research.

  • Friendly partnership: I bring a warm, collaborative approach – think of me as part of your team, working side-by-side to make your campaigns and communications more donor-centred.

Fractional Fundraising Support

Need ongoing help but don’t have the budget (or workload) for a full-time fundraiser? With fractional support, I join your team part-time to guide and grow your fundraising programme. This might look like:

  • Strategic planning: Developing a strategic plan for your individual giving or stewardship programme.

  • Campaign management: Running regular appeals and campaigns, from briefing copywriters to mailing implementation.

  • Donor journey management: Onboarding new supporters, improving retention tactics, and personalising communications.

  • Team mentoring: Providing oversight and mentoring to your in-house team.

The result is that you benefit from over 20 years of fundraising experience at your disposal, without the fixed overhead. You get strategic oversight and hands-on delivery – I help implement the plan alongside you – so your supporter experience improves and giving outcomes grow.

Project & Campaign Support

I also offer short-term, focused project or campaign collaboration. If you have a specific appeal, or initiative, I can step in to make sure it runs smoothly and resonates with your donors. Examples of project-based work include:

  • Fundraising appeals and campaigns: Planning, writing, or reviewing appeals and setting up integrated supporter journeys.

  • Supporter experience audits: Reviewing your communications and processes (thank-you emails, newsletters, online journeys, etc.) to spot improvements.

  • Retention and onboarding journeys: Designing or refreshing the journeys new and existing supporters take – from welcome packs and thank-you calls to ongoing engagement – all informed by donor psychology.

  • Consulting on specific challenges: Maybe you need a fresh eye on data segmentation, a plan for a giving day, or advice on supporter incentives. I’ll tailor the project to your goal and timeline.

Throughout each project, we I evidence-based techniques and ensure everything stays rooted in what truly motivates your supporters.

All of my services are tailored to your organisation. I don’t offer one-size-fits-all solutions; instead, I listen to your supporters and goals, then craft evidence-based strategies and actions. With Verdantly’s partnership, you’re not just getting advice – you’re getting practical support built on a deep understanding of donor behaviour and years of fundraising experience.

I believe that improving supporter experience and understanding donor psychology leads to stronger, more sustainable giving relationships. If you’re ready to grow your giving relationships in a thoughtful, research-informed way, get in touch to explore what’s right for your charity.

Contact

I’d love to hear from you. Whether you have questions about an article, want to discuss how these ideas apply to your charity, or are interested in working together, please get in touch. Email me below or see the contact page. I’m based in Hampshire, UK, but work with charities nationwide. Let’s connect supporters and causes in a way that feels meaningful to everyone involved.