Insight
This is where I share insight on donor psychology, supporter experience, individual giving and more... My aim is simple: to take the latest research and turn it into practical, everyday ideas that fundraisers and charity marketers can use straight away.
You’ll find a mix of:
Short, quick-read posts with tips you can try.
Deep-dive articles unpacking research and what it means for fundraising practice.
Everything here is grounded in evidence, but written without the academic jargon. Whether you want to understand why donors give, how to improve loyalty, or what makes a supporter experience memorable, these resources are here to help you grow stronger, more sustainable relationships with your supporters.
Check out my Resources page where you can find short guides, checklists and real-world examples that turn research into practical takeaways.
Let’s talk
Whether you’re exploring how insight could strengthen your organisation, curious about strategic support, or ready to discuss a specific project — I’d love to hear from you.
I work with charities of all sizes, from small teams to mid-sized organisations, and I’m always happy to start with a conversation about what would be most helpful and realistic for you.